Inject change. Accelerate.
Get there.

No shouting from the sidelines: we get in the game. We help investors and management teams turn value-creation plans into results. We embed experienced operators into portfolio companies to take ownership of high-impact priorities, build what’s missing and accelerate execution.

What We Drive

From momentum killers to growth engines

Growth gets harder when execution can’t keep up.

‍
As companies scale, complexity grows and leadership can no longer drive everything themselves. Critical value-creation initiatives stall when the expertise, capacity or execution power to deliver them is missing.

That’s where Octane comes in. Our experienced operators step into the business, take ownership of high-impact priorities and deliver results.

Octane. Doing the thinking. Fueling the doing.

Strategy
that flows through
Get there.

Learn more

Why Octane

We are different. We are Octane.

Consultants give advice from the sidelines. Octane exists for the messy middle. We bring the mix you actually need: speed, structure, and senior operators who’ve done it before. Proven strategies from people who’ve built companies themselves, and who know how to build what’s next.

Been there. Built that.

Experience from leading companies, applied to your challenges.

We embed, we don’t advice

We don’t sit across the table. We sit next to you, own the problem, build the solution and execute. Together with your team. We can also scale our team to your needs: which profiles do you need?

Tested and proven methods

Everything we bring has been proven in the real world. Clear steps. Straight talk. Real outcomes.

Results > decks

Forget the 80-pagers. Just sharp thinking, tight execution, and momentum that compounds.

Making you stronger and self-sufficient

We don’t create dependencies. We build lasting systems, teams, and capabilities that run without us.

A roof
Occupational Health provider

,

In a PE-backed buy-and-build, Octane helped turn 13 labels into one commercial organisation. We designed the commercial structure, growth funnel and workstreams across new business, cross-sell and pricing, and introduced pipeline governance and reporting.

A scalable commercial growth engine, built across 13 labels and ready to be embedded in the new organisation.

The Crew

Everybody,
and what sparks them

We built a pit crew of seasoned operators who’ve run businesses, executed strategies, scaled operations and navigated real-world complexity. They're entrepreneurs themselves, people who know what it takes to manage growth from the inside out. Specialists in commerce, pricing, ESG, analytics, operations, digital transformation and more.
‍
We don’t spread ourselves thin, we only take on what we can deliver exceptionally well. No juniors, no fillers. Real expertise, exactly where it counts.

Caterina Moraga Pizarro

Operations
Transformation

Mike Vernooij

Product Led Growth
Digital Enablement

Julian Velders

Photo & Video
Social Media Optimisation
What we solve

We are Octane.
Doing the thinking.
Fueling the doing.

1.

Strategy & execution: turn strategy into results

We sharpen the priorities that matter and turn them into executable plans. Then we stay involved to set up ownership, governance and performance management and make sure execution actually happens.

  • Translate value-creation plans into prioritised initiatives, targets and roadmaps
  • Set up clear ownership, governance and performance rhythms
  • Lead critical transformation and growth initiatives from plan to implementation
A person walking
2.

Pricing & commercial excellence: profitable growth

We build and improve the commercial engine behind profitable growth. From sales effectiveness and customer growth to pricing and margins, we focus on the commercial levers that materially move performance.

  • Build and improve sales engines: segmentation, funnels, roles, targets and pipeline management
  • Optimise pricing, packaging and subscriptions to grow revenue and margin
  • Accelerate customer growth through acquisition, cross-sell, retention and channel optimisation
  • Create pricing playbooks and sales materials that actually get used
  • Standardise deal reviews to avoid margin erosion as you scale
A building
3.

Operational excellence: perform at scale

We remove the operational friction that slows growth down. By fixing processes, responsibilities and management routines, we help organisations execute faster and perform more consistently as they scale.

  • Redesign critical end-to-end processes and remove bottlenecks, waste and rework
  • Clarify operating models, roles, responsibilities and cross-functional handovers
  • Build performance management, KPIs and management routines that drive accountability
  • Standardise and scale ways of working across teams, business units or acquired companies
  • Identify and deliver efficiency improvements that reduce cost and increase productivity
Buildings
4.

Data, analytics & AI: data driven for better decisions

We turn fragmented data into the insight management needs to act. And where AI or automation can materially improve speed, quality or efficiency, we put it to work.

  • Define the KPIs and management reporting needed to steer performance
  • Build actionable dashboards and analytics to expose opportunities, risks and bottlenecks
  • Connect and structure fragmented data to create a reliable basis for decision-making
  • Build forecasting and scenario models to support commercial and operational decisions
  • Apply AI automation to improve workflows, reporting & decision making
An escalator
5.

Supporting capabilities

When needed, we bring in specialist expertise across digital, change, communications and content to help initiatives land and stick.

  • Digital & technology - translate business needs into systems, tools and digital solutions that work
  • Change & communications - drive adoption through clear communication, stakeholder engagement and enablement
  • Contentn & creative - turn strategy & change into compelling visual and video content
A data centre
How We Move

Flexible models
for ambitious growth

Every growth phase is different, and so is our approach.
We adapt our model to you, directly tying our success to your results.

Foundation

~ 1 month

Define the strategy. Deliver the plan.
We create the strategic foundation & deliver an execution map for your company. You take it from there. Sharp, focused & ready to get there.

Book call

Deliverables

Clear and bold strategic choices
Strategy Execution Map (visual & tactical)
Key priorities with accountable owners
Roadmap with quick wins & 6-month focus

Outcomes

Clarity on direction and trade-offs
Alignment across leadership team
Team’s clear on execution boundaries
Confidence to move forward

Fuel

~ 3 months

Turn strategy into traction. Fast.
We kick off your key initiatives and guide your team through early execution. Our role fades, as yours accelerates.

Book call

Deliverables

All from Foundation
Hands-on support to launch key initiatives
Momentum via quick wins
Management structures that scale
Leadership guidance during execution

Outcomes

Faster progress on priorities
Friction removed from daily execution
Team builds follow-through habits
Strategy turns into visible results

Fire

~ 6 months

Embed the engine. Scale sustainably.
We stay in the engine room. Embedding deep change across leadership, behaviour, process & governance. For those building serious velocity.

Book call

Deliverables

All from Fuel
Improvements across teams and functions
Operating model and decision design
Team behaviour & decision-making support
Growth support with or without capital
Ongoing progress tracking and steering
Embedded operators in your team

Outcomes

Teams execute autonomously
Leaders steer actively
Company becomes scalable by design
Investors trust execution capability

Trash the deck.
Build momentum.

You don’t need another operating model on slide 87. You need traction, clarity, and action. Get there.

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